# Swarovski — media coverage

Swarovski was mentioned 25 times in 24 outlets across 9 countries over the last 12 months. 76% of that coverage was positive and 0% negative. 76% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 25 (25 all-time)
- Outlets (12 months): 24 in 9 countries
- Average sentiment: +0.550 (76% positive, 0% negative)
- PR / editorial: 6 PR · 19 editorial
- Sector: Jewelry

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| shopping.yahoo.com | 2 |
| alessandria24.com | 1 |
| all4shooters.com | 1 |
| bahmut1571.com.ua | 1 |
| bisektor.com | 1 |
| blickpunktjuwelier.de | 1 |
| carlaviegi.com | 1 |
| forbes.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 14 |
| JO | 4 |
| AT | 1 |
| DE | 1 |
| NO | 1 |
| PY | 1 |
| SG | 1 |
| UA | 1 |
| US | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 21 |
|  | 4 |

## Share of voice among Jewelry peers (12 months)

| Brand | Mentions |
|---|---|
| Cartier | 26 |
| Swarovski | 25 |
| Bulgari | 20 |
| Tiffany & co | 16 |
| CRN | 9 |
| Jewelry Television | 2 |

## Recent coverage

- [施华洛世奇上半年营收同比有机增长6%，大中华区可比销售下滑2%](https://luxe.co/post/478717) — luxe.co, 2026-08-18, positive
- [Schmuck als Wachstumsmotor: Swarovski setzt neue Maßstäbe | Blickpunkt•Juwelier](https://blickpunktjuwelier.de/schmuck-als-wachstumsmotor-swarovski-setzt-neue-massstaebe/) — blickpunktjuwelier.de, 2026-08-17, positive
- [Swarovski’de Büyüme Sürüyor: Mücevher Talebi Markanın Yeni Dönemini Destekliyor | Bisektör](https://www.bisektor.com/swarovskide-buyume-suruyor/) — bisektor.com, 2026-08-17, positive
- [Swarovski Fall/Winter 2026: cuando la dicha cobra vida a través de la “joyería” de cristal](https://www.tatlerasia.com/style/jewellery/swarovski-fallwinter-2026-joy-es) — tatlerasia.com, 2026-08-17, positive
- [Swarovski CL 10x30 Companion III Safari Brown - Håndkikkert - Natur og Fritid](https://www.naturogfritid.no/produkt/swarovski-cl-10x30-companion-iii-safari-brown-handkikkert/) — naturogfritid.no, 2026-03-27, positive
- [Ariana Grande's Second Capsule Collection with Swarovski is Inspired by Nature - L'Officiel Singapore](https://www.lofficielsingapore.com/fashion/ariana-grande-new-enchanted-second-capsule-collection-swarovski-jewellery-accessories-celebrity) — lofficielsingapore.com, 2026-03-27, positive
- [1400 Brilliant Crystals: Round Stones Pointed Back, Primero Crystals Austrian Glass, Swarovski Alternative - UK - alessandria24.com](https://www.alessandria24.com/mall/product/1400-Brilliant-Crystals-Round-Stones-Pointed-Back-Primero/862179) — alessandria24.com, 2026-03-27, neutral
- [Orologio Matrix tennis 7-link Swarovski 5673022 - Carla Viegi](https://www.carlaviegi.com/prodotto/orologio-matrix-tennis-7-link-swarovski-5673022-2/) — carlaviegi.com, 2026-03-27, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/swarovski