# Swatch — media coverage

Swatch was mentioned 26 times in 20 outlets across 9 countries over the last 12 months. Positive (35%) and negative (27%) coverage were close.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 26 (29 all-time)
- Outlets (12 months): 20 in 9 countries
- Average sentiment: +0.052 (35% positive, 27% negative)
- Sector: Watches

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 2 |
| 2025-12 | 1 |
| 2026-01 | 1 |
| 2026-02 | 4 |
| 2026-03 | 10 |
| 2026-04 | 1 |
| 2026-05 | 4 |
| 2026-06 | 0 |
| 2026-07 | 1 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| reuters.com | 4 |
| hodinkee.com | 3 |
| jckonline.com | 2 |
| bbc.com | 1 |
| boerse.de | 1 |
| cbsnews.com | 1 |
| cnbc.com | 1 |
| finance.yahoo.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 12 |
| CH | 7 |
| CR | 1 |
| DE | 1 |
| FR | 1 |
| GB | 1 |
| IT | 1 |
| TR | 1 |
| US | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 13 |
|  | 9 |
| de | 3 |
| fr | 1 |

## Share of voice among Watches peers (12 months)

| Brand | Mentions |
|---|---|
| Rolex | 48 |
| Swatch | 26 |
| Omega | 25 |
| TAG Heuer | 13 |

## Recent coverage

- [CASE STUDY Swatch: Pop Art in watch form](https://internetretailing.net/case-study-swatch-pop-art-in-watch-form/) — internetretailing.net, 2026-08-10, positive
- [The Omega Museum in Biel/Bienne, Switzerland, immortalises the watchmaker’s history and craftsmanship - Options, The Edge](https://www.optionstheedge.com/topic/watches/omega-museum-bielbienne-switzerland-immortalises-watchmaker%E2%80%99s-history-and) — optionstheedge.com, 2026-07-10, neutral
- [What is the Royal Pop pocket watch and is it worth the hype? - BBC](https://www.bbc.com/news/articles/c2e2meeg2yro) — bbc.com, 2026-05-18, negative
- [Swatch store at King of Prussia Mall to stay closed Sunday after watch release draws massive crowd - cbsnews.com](https://www.cbsnews.com/philadelphia/news/swatch-release-king-of-prussia/) — cbsnews.com, 2026-05-16, negative
- [Swatch closes San Jose store for the day after high demand of new collection - NBC Bay Area](https://www.nbcbayarea.com/news/local/swatch-closes-store-high-demand-watch-collection/4085900/) — nbcbayarea.com, 2026-05-16, neutral
- [Will Swatch x Audemars Piguet Help or Hurt Luxury Watches? - jckonline.com](https://www.jckonline.com/editorial-article/swatch-x-audemars-piguet/) — jckonline.com, 2026-05-12, neutral
- [Twelve creatives on the art of watchmaking and why horology will stand the test of time - Monocle](https://monocle.com/fashion/watches-and-people-who-wear-them/) — monocle.com, 2026-04-22, positive
- [Pourquoi les prix Swatch Blancpain reflètent-ils l'innovation horlogère ?](https://www.keskejmets.fr/prix-swatch-blancpain/) — keskejmets.fr, 2026-03-28, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/swatch