# T-mobile — media coverage

T-mobile was mentioned 55 times in 37 outlets across 5 countries over the last 12 months. 56% of that coverage was positive and 29% negative. 69% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 55 (59 all-time)
- Outlets (12 months): 37 in 5 countries
- Average sentiment: +0.236 (56% positive, 29% negative)
- PR / editorial: 17 PR · 38 editorial
- Sector: Telco

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 1 |
| 2026-03 | 0 |
| 2026-04 | 2 |
| 2026-05 | 3 |
| 2026-06 | 2 |
| 2026-07 | 6 |
| 2026-08 | 40 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| mashable.com | 9 |
| cnet.com | 4 |
| tmonews.com | 3 |
| androidheadlines.com | 2 |
| broadbandbreakfast.com | 2 |
| lightreading.com | 2 |
| macrumors.com | 2 |
| zdnet.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 28 |
| US | 24 |
| AE | 1 |
| CA | 1 |
| KE | 1 |

## Share of voice among Telco peers (12 months)

| Brand | Mentions |
|---|---|
| T-mobile | 55 |
| Verizon | 37 |
| Deutsche telekom | 19 |
| At&t | 17 |
| Vodafone | 13 |
| O2 | 13 |
| Orange | 7 |
| Movistar | 7 |
| MTN | 7 |
| 4ka | 6 |

## Recent coverage

- [East Texas Schools Score $5,000 Wins as More Join T-Mobile’s Race for $1 Million - easttexasbanner.com](https://www.easttexasbanner.com/jasper-county/east-texas-schools-score-5-000-wins-as-more-join-t-mobile-s-race-for/article_a30e637f-1270-482f-904c-6a5b6b0f420e.html) — easttexasbanner.com, 2026-08-29, positive
- [Mamdani cuts costly Adams-era school internet deal, citing waste - Chalkbeat](https://www.chalkbeat.org/newyork/2026/08/27/mamdani-cancels-adams-laptop-internet-plan-citing-waste/) — chalkbeat.org, 2026-08-27, negative
- [T-Mobile is closing retail stores and laying off workers: See a list of locations that will be impacted](https://www.fastcompany.com/91597152/t-mobile-closing-stores-layoffs-list-doomed-retail-locations) — fastcompany.com, 2026-08-27, negative
- [T-Mobile said its Washington buildings were safe. Now stores are closing. - Seattle Red](https://seattlered.com/economy/t-mobile-layoffs-77-washington-jobs-six-locations-closing/4120017) — seattlered.com, 2026-08-27, negative
- [T-Mobile shutters 5 Washington stores, cuts jobs in fall layoffs at Bellevue HQ - KOMO](https://komonews.com/news/local/t-mobile-closing-stores-in-washington-state-layoff-staff-at-headquarters-office-in-factoria-bellevue-remote-employee-employment-security-department-esd) — komonews.com, 2026-08-26, negative
- [Best family phone plans of 2026 — how to add lines without adding to the bill](https://mashable.com/tech/best-family-phone-plans-2026) — mashable.com, 2026-08-22, positive
- [Best family phone plans of 2026 — how to add lines without adding to the bill](https://mashable.com/tech/best-family-phone-plans-2026) — mashable.com, 2026-08-22, positive
- [T-Mobile is giving away the Apple iPhone 17 for free this weekend — how to qualify](https://mashable.com/tech/aug-22-free-apple-iphone-deal) — mashable.com, 2026-08-22, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/t-mobile