# TAG Heuer — media coverage

TAG Heuer was mentioned 13 times in 10 outlets over the last 12 months. 54% of that coverage was positive and 8% negative. 62% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 13 (19 all-time)
- Outlets (12 months): 10 in 2 countries
- Average sentiment: +0.358 (54% positive, 8% negative)
- PR / editorial: 5 PR · 8 editorial
- Sector: Watches

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 1 |
| 2026-01 | 1 |
| 2026-02 | 2 |
| 2026-03 | 5 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| magazine.tagheuer.com | 4 |
| flaunt.com | 1 |
| gearpatrol.com | 1 |
| gq.com | 1 |
| hodinkee.com | 1 |
| hypebeast.com | 1 |
| monochrome-watches.com | 1 |
| speedwaydigest.com | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 9 |
|  | 4 |

## Share of voice among Watches peers (12 months)

| Brand | Mentions |
|---|---|
| Rolex | 48 |
| Swatch | 26 |
| Omega | 25 |
| TAG Heuer | 13 |

## Recent coverage

- [TAG Heuer Honors Zandvoort’s Final Grand Prix With Two Limited-Edition Formula 1 Solargraphs](https://hypebeast.com/2026/8/tag-heuer-formula-1-solargraph-wby111h-ft8128-wby111l-ba0042-limited-edition-release-info) — hypebeast.com, 2026-08-10, positive
- [New TAG Heuer NYC Flagship, Norqain Doc, LV Watch Prize - Time+Tide Watches](https://timeandtidewatches.com/?p=266793) — timeandtidewatches.com, 2026-03-27, neutral
- [The Formula 1 Tag Heuer Gran Premio de España Lays the Asphalt for la Monumental, the Most Iconic Corner of Madring - Speedway Digest](https://speedwaydigest.com/index.php/news/racing-news/880029-the-formula-1-tag-heuer-gran-premio-de-espana-lays-the-asphalt-for-la-monumental-the-most-iconic-corner-of-madring/) — speedwaydigest.com, 2026-03-25, neutral
- [TAG Heuer | Unveiling NYC Flagship with Ryan Gosling - Flaunt Magazine](https://www.flaunt.com/post/tag-heuer-new-nyc-flagship-with-ryan-gosling) — flaunt.com, 2026-03-24, positive
- [Ryan Gosling Wore a Historic TAG Heuer to the ‘Project Hail Mary’ Premiere - GQ](https://www.gq.com/story/watches-of-the-week-03-14-26) — gq.com, 2026-03-14, positive
- [Industry News: Béatrice Goasglas Appointed CEO of Tag Heuer - Monochrome Watches](https://monochrome-watches.com/news-beatrice-goasglas-appointed-ceo-of-tag-heuer/) — monochrome-watches.com, 2026-03-12, neutral
- [Rise Of The Machines: How Technology Is Transforming Watchmaking - WatchPro](https://www.watchpro.com/rise-of-the-machines-how-technology-is-transforming-watchmaking/) — watchpro.com, 2026-02-25, neutral
- [Connected to the F1® Spirit - TAG Heuer](https://magazine.tagheuer.com/en/2026/02/25/connected-to-the-f1-spirit/) — magazine.tagheuer.com, 2026-02-25, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/tag-heuer