# Tesla — media coverage

Tesla was mentioned 424 times in 153 outlets across 26 countries over the last 12 months. Positive (26%) and negative (26%) coverage were close. 96% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 424 (476 all-time)
- Outlets (12 months): 153 in 26 countries
- Average sentiment: +0.020 (26% positive, 26% negative)
- PR / editorial: 15 PR · 409 editorial
- Sector: Auto
- Also written as: Cybertruck, Megapack, Model 3, Model S, Model X, Model Y, Powerwall

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 28 |
| 2026-02 | 189 |
| 2026-03 | 42 |
| 2026-04 | 7 |
| 2026-05 | 2 |
| 2026-06 | 37 |
| 2026-07 | 20 |
| 2026-08 | 97 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| evannex.com | 73 |
| electrek.co | 42 |
|  | 25 |
| cleantechnica.com | 10 |
| businessinsider.com | 9 |
| api.follow.it | 7 |
| drive.com.au | 7 |
| notateslaapp.com | 7 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 216 |
| INT | 103 |
| CN | 22 |
| DE | 12 |
| AU | 11 |
| GB | 11 |
| IT | 8 |
| MX | 5 |
| SK | 5 |
| JP | 4 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 220 |
|  | 173 |
| de | 10 |
| es | 8 |
| sk | 4 |
| fr | 3 |
| tr | 2 |
| cs | 1 |
| it | 1 |
| ru | 1 |
| sr | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [BMW’s New iX3 Can Refuse to Let You Open the Door - Yahoo Autos](https://autos.yahoo.com/safety-and-recalls/articles/bmw-ix3-refuse-let-open-173228141.html) — autos.yahoo.com, 2026-08-31, negative
- [Toyota bZ Woodland Owner Says His First Tesla Supercharger Attempt Took Up 3 Chargers and 2 Spaces, "I Could Have Pulled Forward Until the Tires Hit" - Torque News](https://www.torquenews.com/17998/toyota-bz-woodland-owner-says-his-first-tesla-supercharger-attempt-took-3-chargers-and-2) — torquenews.com, 2026-08-31, neutral
- [There’s Only One of These Coachbuilt Ferrari Shooting Brakes With a Big V12, and You Can Own It](https://www.thedrive.com/news/theres-only-one-of-these-coachbuilt-ferrari-shooting-brakes-with-a-big-v12-and-you-can-own-it) — thedrive.com, 2026-08-30, neutral
- [Kompanija BYD ostvarila veću dobit prvi put u pet kvartala](https://biznis.rs/vesti/svet/kompanija-byd-ostvarila-vecu-dobit-prvi-put-u-pet-kvartala/) — biznis.rs, 2026-08-29, neutral
- [Toyota’s Rugged Electric SUV Could Be The Closest Thing To An EV 4Runner - HotCars](https://www.hotcars.com/toyota-rugged-electric-suv-close-ev-4runner/) — hotcars.com, 2026-08-28, neutral
- [Podcast: Tesla Cybercab launch, Cybertruck prices rise, VW launch electric camper, and more](https://electrek.co/2026/08/28/podcast-tesla-cybercab-launch-cybertruck-prices-rise-vw-launch-electric-camper-and-more/) — electrek.co, 2026-08-28, neutral
- [A Factory-Backed Used Tesla Is Now a Real Thing](https://evannex.com/blogs/news/a-factory-backed-used-tesla-is-now-a-real-thing) — evannex.com, 2026-08-28, positive
- [China-made Tesla Model Y becomes Japan’s top-selling imported vehicle model in H1](https://technode.com/2026/08/28/china-made-tesla-model-y-becomes-japans-top-selling-imported-vehicle-model-in-h1/) — technode.com, 2026-08-28, positive

## Related brands

- [BYD](https://voilaiq.com/brand-catalog/byd.md)
- [Hyundai](https://voilaiq.com/brand-catalog/hyundai.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/tesla