# The Campaign — media coverage

The Campaign was mentioned 48 times in 41 outlets across 13 countries over the last 12 months. 81% of that coverage was positive and 17% negative. 90% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 48 (59 all-time)
- Outlets (12 months): 41 in 13 countries
- Average sentiment: +0.488 (81% positive, 17% negative)
- PR / editorial: 5 PR · 43 editorial
- Sector: Media

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 2 |
| 2025-12 | 2 |
| 2026-01 | 1 |
| 2026-02 | 2 |
| 2026-03 | 7 |
| 2026-04 | 3 |
| 2026-05 | 3 |
| 2026-06 | 5 |
| 2026-07 | 1 |
| 2026-08 | 22 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| campaignlive.co.uk | 4 |
| fashionista.com | 2 |
| finance.yahoo.com | 2 |
| lbbonline.com | 2 |
| medianews4u.com | 2 |
| ad-hoc-news.de | 1 |
| ajupress.com | 1 |
| anymindgroup.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 21 |
| US | 7 |
| GB | 5 |
| DE | 3 |
| IN | 3 |
| SG | 2 |
| BR | 1 |
| CN | 1 |
| GH | 1 |
| IE | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 45 |
| en | 3 |

## Share of voice among Media peers (12 months)

| Brand | Mentions |
|---|---|
| Ilta-Sanomat | 2586 |
| Oskarshamns-Nytt | 1452 |
| Aachener Nachrichten | 510 |
| Netflix | 298 |
| Spotify | 201 |
| New York World | 192 |
| Disney | 142 |
| Yug : nezavisimaya gazeta | 92 |
| HGTV | 89 |
| Haber365.com.tr | 87 |

## Recent coverage

- [Tibule Advertising wins Gong Gong Award for Indomie campaign - Graphic Online](https://www.graphic.com.gh/business/business-news/tibule-advertising-wins-gong-gong-award-for-indomie-campaign.html) — graphic.com.gh, 2026-08-31, positive
- [Political Law Playbook – August 2026 - Dentons](https://www.dentons.com/en/insights/newsletters/2026/august/31/political-law-playbook/political-law-playbook-august-2026) — dentons.com, 2026-08-31, negative
- [Crowdfunded Animated Short The Lovers Goes Live on YouTube After $410,205 Kickstarter Campaign - Indie Shorts Mag](https://www.indieshortsmag.com/news/shortfilm/2026/08/the-lovers-animated-short-film-youtube-release/) — indieshortsmag.com, 2026-08-30, neutral
- [Adidas stock steadies as record Q2 2026 and World Cup boost shape outlook - AD HOC NEWS](https://www.ad-hoc-news.de/boerse/news/corporate-news/adidas-stock-steadies-as-record-q2-2026-and-world-cup-boost-shape-outlook/70018394) — ad-hoc-news.de, 2026-08-29, positive
- [Westin Reframes Sleep as a Source of Power in BBH Singapore’s ‘Own Your Mornings’ Campaign - MediaNews4U](https://www.medianews4u.com/westin-reframes-sleep-as-a-source-of-power-in-bbh-singapores-own-your-mornings-campaign/) — medianews4u.com, 2026-08-29, positive
- [TerminalFix campaign deploys a reverse tunnel through multistage intrusion - Microsoft](https://www.microsoft.com/en-us/security/blog/2026/08/28/terminalfix-campaign-deploys-reverse-tunnel-through-multistage-intrusion/) — microsoft.com, 2026-08-29, negative
- [Bayern Munich vs Stuttgart Highlights: What Happened? - Yahoo Sports](https://sports.yahoo.com/articles/bayern-munich-vs-stuttgart-highlights-203443744.html) — sports.yahoo.com, 2026-08-28, positive
- [Booking.com picks 72andSunny Amsterdam to create global brand platform - Campaign](https://www.campaignlive.co.uk/article/bookingcom-picks-72andsunny-amsterdam-create-global-brand-platform/1968495) — campaignlive.co.uk, 2026-08-28, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/the-campaign