# Tiffany & co — media coverage

Tiffany & co was mentioned 16 times in 15 outlets across 3 countries over the last 12 months. 94% of that coverage was positive and 0% negative. 56% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 16 (21 all-time)
- Outlets (12 months): 15 in 3 countries
- Average sentiment: +0.688 (94% positive, 0% negative)
- PR / editorial: 7 PR · 9 editorial
- Sector: Jewelry

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 1 |
| 2026-03 | 13 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 1 |
| 2026-08 | 0 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| flaunt.com | 2 |
| culturedmag.com | 1 |
| elledecor.com | 1 |
| jewellermagazine.com | 1 |
| lofficielsingapore.com | 1 |
| lvmh.com | 1 |
| modernluxury.com | 1 |
| nationaljeweler.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 13 |
| SG | 2 |
| US | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 15 |
|  | 1 |

## Share of voice among Jewelry peers (12 months)

| Brand | Mentions |
|---|---|
| Cartier | 26 |
| Swarovski | 25 |
| Bulgari | 20 |
| Tiffany & co | 16 |
| CRN | 9 |
| Jewelry Television | 2 |

## Recent coverage

- [Breakfast at Tiffany’s IRL: Tiffany & Co CEO on courting top clients and opening Blue Box Cafe - The Straits Times](https://www.straitstimes.com/life/style/all-about-elevation-tiffany-co-ceo-on-moving-upmarket-and-opening-of-blue-box-cafe) — straitstimes.com, 2026-07-09, positive
- [Tiffany & Co. adds limited edition designs to Tiffany HardWear collection - Something About Rocks](https://somethingaboutrocks.com/tiffany-co-adds-limited-edition-designs-to-tiffany-hardwear-collection/) — somethingaboutrocks.com, 2026-03-26, positive
- [Natalie Portman Dazzles As Tiffany & Co.'s Latest Global Ambassador - L'Officiel Singapore](https://www.lofficielsingapore.com/jewellery/natalie-portman-tiffany-and-co-global-ambassador-campaign-film-jewellery-accessories-celebrity) — lofficielsingapore.com, 2026-03-26, positive
- [Tiffany & Co. Names Natalie Portman Global Ambassador, Debuts Campaign - Centurion Jewelry Show](https://news.centurionjewelry.com/articles/detail/tiffany-co-names-natalie-portman-global-ambassador-debuts-campaign) — news.centurionjewelry.com, 2026-03-26, positive
- [Tiffany & Co. Revives Jean Schlumberger’s Iconic Motif in a New Watch Collection - Modern Luxury](https://www.modernluxury.com/tiffany-and-co-jean-schlumberger-watch-collection-iconic-motif-revival/) — modernluxury.com, 2026-03-25, positive
- [Antiques Roadshow | Appraisal: Tiffany & Co. Needle Lace Fan, ca. 1885 | Season 30 | Episode 9 - PBS](https://www.pbs.org/video/appraisal-tiffany-co-needle-lace-fan-ca-1885-4mbcgu/) — pbs.org, 2026-03-23, neutral
- [Natalie Portman joins Tiffany & Co. as brand ambassador - Jeweller Magazine](https://www.jewellermagazine.com/Article/14874/Natalie-Portman-joins-Tiffany-Co-as-brand-ambassador) — jewellermagazine.com, 2026-03-23, positive
- [Tiffany & Co. Taps Natalie Portman for a Campaign Rooted in Legacy and Film - DesignRush](https://news.designrush.com/tiffany-and-co-natalie-portman-campaign-brady-corbet-mona-fastvold) — news.designrush.com, 2026-03-21, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/tiffany-co