# TikTok — media coverage

TikTok was mentioned 134 times in 93 outlets across 24 countries over the last 12 months. Positive (21%) and negative (23%) coverage were close. 92% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 134 (137 all-time)
- Outlets (12 months): 93 in 24 countries
- Average sentiment: -0.007 (21% positive, 23% negative)
- PR / editorial: 11 PR · 123 editorial
- Sector: Tech

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 37 |
| 2026-03 | 37 |
| 2026-04 | 0 |
| 2026-05 | 2 |
| 2026-06 | 1 |
| 2026-07 | 1 |
| 2026-08 | 56 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| mashable.com | 7 |
| businessinsider.com | 6 |
| theguardian.com | 5 |
| fortune.com | 3 |
| meioemensagem.com.br | 3 |
| newsroom.tiktok.com | 3 |
| techmeme.com | 3 |
| theverge.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 45 |
| US | 41 |
| BR | 9 |
| GB | 8 |
| UA | 4 |
| DE | 3 |
| MX | 3 |
| MY | 3 |
| AU | 2 |
| FR | 2 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 62 |
| en | 52 |
| pt | 4 |
| es | 3 |
| fr | 3 |
| de | 2 |
| tr | 2 |
| hr | 1 |
| id | 1 |
| nl | 1 |
| ru | 1 |
| th | 1 |
| uk | 1 |

## Share of voice among Tech peers (12 months)

| Brand | Mentions |
|---|---|
| Google | 1408 |
| Apple | 976 |
| Meta | 929 |
| OpenAI | 641 |
| Microsoft | 622 |
| Anthropic | 451 |
| Samsung | 416 |
| Nvidia | 279 |
| Huawei | 151 |
| TikTok | 134 |

## Recent coverage

- [YouTube's new 'exposure-based' model counts hovering over video as a view - Euronews.com](https://www.euronews.com/next/2026/08/31/youtubes-new-exposure-based-model-counts-hovering-over-video-as-a-view) — euronews.com, 2026-08-31, neutral
- [Meta pede que TikTok e YouTube adotem restrições a adolescentes](https://www.poder360.com.br/poder-tech/meta-pede-que-tiktok-e-youtube-adotem-restricoes-a-adolescentes/) — poder360.com.br, 2026-08-29, neutral
- [Meta intensifies its pressure campaign on TikTok and YouTube, running full-page ads in US newspapers demanding they adopt comparable teen safety protections (Alexandra S. Levine/Bloomberg)](https://www.techmeme.com/260828/p21#a260828p21) — techmeme.com, 2026-08-28, negative
- [TikTok has a new question: Can your boyfriend read?](https://mashable.com/life/tiktok-boyfriend-literacy-reading-trend) — mashable.com, 2026-08-28, neutral
- [This S’pore candy seller livestreams 6 hours a day—and packs as many as 300 orders daily](https://vulcanpost.com/912920/candy-cottage-livestream-business/) — vulcanpost.com, 2026-08-28, neutral
- [Why is Meta calling out TikTok and YouTube with a flurry of new ads? It's a game of 'reputational jujitsu.'](https://www.businessinsider.com/meta-calls-on-tiktok-youtube-teen-safety-lawsuit-settlement-pr-2026-8) — businessinsider.com, 2026-08-27, neutral
- [A social media app that feels like the old Instagram days raised $21 million](https://www.businessinsider.com/alternative-social-media-app-retro-raises-21-million-capital-instagram-2026-8) — businessinsider.com, 2026-08-27, neutral
- [Alix Earle’s Complete Dating History](https://www.elle.com/culture/celebrities/a70290016/alix-earle-dating-history-explained/) — elle.com, 2026-08-26, positive

## Related brands

- [Meta](https://voilaiq.com/brand-catalog/meta.md)
- [Snapchat](https://voilaiq.com/brand-catalog/snapchat.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/tiktok