# Toyota — media coverage

Toyota was mentioned 919 times in 237 outlets across 37 countries over the last 12 months. 53% of that coverage was positive and 11% negative. 88% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 919 (950 all-time)
- Outlets (12 months): 237 in 37 countries
- Average sentiment: +0.321 (53% positive, 11% negative)
- PR / editorial: 113 PR · 806 editorial
- Sector: Auto
- Also written as: Camry, Corolla, Hilux, Land Cruiser, Prius, RAV4, Supra, Yaris

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 11 |
| 2026-01 | 33 |
| 2026-02 | 109 |
| 2026-03 | 76 |
| 2026-04 | 60 |
| 2026-05 | 61 |
| 2026-06 | 99 |
| 2026-07 | 93 |
| 2026-08 | 369 |
| 2026-09 | 1 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| carbuzz.com | 128 |
| autos.yahoo.com | 42 |
| topspeed.com | 40 |
| thedrive.com | 38 |
| motor1.com | 36 |
| autoevolution.com | 33 |
| caranddriver.com | 31 |
| hotcars.com | 29 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 543 |
| US | 228 |
| JP | 24 |
| AU | 21 |
| GB | 21 |
| CA | 16 |
| CN | 7 |
| IN | 6 |
| NZ | 6 |
| RU | 4 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 805 |
| en | 110 |
| es | 2 |
| fr | 1 |
| sk | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Toyota HiLux cleared to run on vegetable oil - CarExpert](https://www.carexpert.com.au/car-news/toyota-hilux-cleared-to-run-on-vegetable-oil) — carexpert.com.au, 2026-09-01, positive
- [The Smartest Budget SUV With A Toyota Badge Will Make You Forget About The Honda HR-V - CarBuzz](https://carbuzz.com/smartest-budget-toyota-suv/) — carbuzz.com, 2026-08-31, positive
- [Tour of Toyota Stadium's East Side reveals glittering new amenities for a premium experience - Dallas News](https://www.dallasnews.com/sports/fc-dallas/article/tour-toyota-stadium-east-side-new-amenities-22411395.php) — dallasnews.com, 2026-08-31, neutral
- [News / New car sales jump 13% - autofile.co.nz](https://autofile.co.nz/new-car-sales-jump-13pc-) — autofile.co.nz, 2026-08-31, neutral
- [Prioritizing Lexus EV Production In China Could Be A Game Changer For Toyota Motor (TSE:7203) - simplywall.st](https://simplywall.st/stocks/jp/automobiles/tse-7203/toyota-motor-shares/news/prioritizing-lexus-ev-production-in-china-could-be-a-game-ch) — simplywall.st, 2026-08-31, neutral
- [Driver in fatal I-270 wrong-way crash admitted drinking, state's attorney says - NBC4 Washington](https://www.nbcwashington.com/news/local/driver-in-fatal-i-270-wrong-way-crash-admitted-drinking-states-attorney-says/4148551/) — nbcwashington.com, 2026-08-31, negative
- [Vermont’s Father and Son duo of Bryan and Jakob LaBelle Claim Pro and Co-angler Wins at MLF Toyota Series Presented by Phoenix Boats on Lake Champlain – The Bass Cast - The Bass Cast](https://thebasscast.com/2026/08/31/vermonts-father-and-son-duo-of-bryan-and-jakob-labelle-claim-pro-and-co-angler-wins-at-mlf-toyota-series-presented-by-phoenix-boats-on-lake-champlain/) — thebasscast.com, 2026-08-31, positive
- [H/L Crafts New Campaign for NorCal Toyota & Brock Purdy, Marking Fourth Year of Partnership - Roastbrief US](https://roastbrief.us/h-l-crafts-new-campaign-for-norcal-toyota-brock-purdy-marking-fourth-year-of-partnership/) — roastbrief.us, 2026-08-31, positive

## Related brands

- [Ford](https://voilaiq.com/brand-catalog/ford.md)
- [Honda](https://voilaiq.com/brand-catalog/honda.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/toyota