# Under Armour — media coverage

Under Armour was mentioned 29 times in 27 outlets across 7 countries over the last 12 months. 45% of that coverage was positive and 0% negative. 72% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 29 (30 all-time)
- Outlets (12 months): 27 in 7 countries
- Average sentiment: +0.316 (45% positive, 0% negative)
- PR / editorial: 8 PR · 21 editorial
- Sector: Fashion

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 11 |
| 2026-03 | 11 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 5 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| 247sports.com | 2 |
| about.underarmour.com | 2 |
| ad-hoc-news.de | 1 |
| bigfurnituregroup.com | 1 |
| brandwatch.com | 1 |
| diariodelamancha.com | 1 |
| europapress.es | 1 |
| ffxnow.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 19 |
| US | 4 |
| ES | 2 |
| DE | 1 |
| IT | 1 |
| JP | 1 |
| ST | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| en | 18 |
|  | 6 |
| es | 3 |
| de | 1 |
| it | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [SKIMS Enlists Supreme Veteran & Lemaire Designer Duo Exits Uniqlo U in This Week's Top Fashion News](https://hypebeast.com/2026/8/skims-supreme-uniqlo-u-ugg-willy-chavarria-gunna-under-armour-ovo-drake-info) — hypebeast.com, 2026-08-28, positive
- [UL Solutions Opens Center of Excellence in Italy - Yahoo Finance](https://finance.yahoo.com/technology/articles/ul-solutions-opens-center-excellence-164938219.html) — finance.yahoo.com, 2026-08-25, neutral
- [Under Armour上财季扭亏为盈，营收同比下降3%至11亿美元](https://luxe.co/post/477747) — luxe.co, 2026-08-11, positive
- [Inside the Footwear Battle on Football’s Biggest Stage](https://www.brandwatch.com/blog/football-boots-tournament-trends/) — brandwatch.com, 2026-08-07, positive
- [adidas - statistics & facts - Statista](https://www.statista.com/topics/1257/adidas/) — statista.com, 2026-08-03, neutral
- [4-star edge Jeremiah Figaro talks about Rutgers football, Greg Schiano - 247Sports](https://247sports.com/college/rutgers/article/4-star-edge-jeremiah-figaro-talks-about-rutgers-football-greg-schiano-284079840/) — 247sports.com, 2026-05-04, neutral
- [Hemmila Named Under Armour #HLGOLF Athlete of the Week - Oakland University Athletics](https://goldengrizzlies.com/news/2026/3/26/womens-golf-hemmila-named-under-armour-hlgolf-athlete-of-the-week.aspx) — goldengrizzlies.com, 2026-03-26, positive
- [New Under Armour Jerseys Finally Arrive for QMJHL’s Saint John Sea Dogs - SportsLogos.Net News](https://news.sportslogos.net/2026/03/26/new-under-armour-jerseys-finally-arrive-for-qmjhls-saint-john-sea-dogs/hockey/) — news.sportslogos.net, 2026-03-26, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/under-armour