# Unilever — media coverage

Unilever was mentioned 107 times in 51 outlets across 12 countries over the last 12 months. 47% of that coverage was positive and 16% negative. 87% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 107 (129 all-time)
- Outlets (12 months): 51 in 12 countries
- Average sentiment: +0.198 (47% positive, 16% negative)
- PR / editorial: 14 PR · 93 editorial
- Sector: FMCG
- Also written as: Axe, Ben & Jerry's, Comfort, Dove, Hellmann's, Knorr, Lipton, Lynx

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 4 |
| 2026-01 | 1 |
| 2026-02 | 10 |
| 2026-03 | 8 |
| 2026-04 | 6 |
| 2026-05 | 13 |
| 2026-06 | 14 |
| 2026-07 | 12 |
| 2026-08 | 33 |
| 2026-09 | 2 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 19 |
| cosmeticsbusiness.com | 5 |
| glossy.co | 4 |
| grocerytradenews.com | 4 |
| prnewswire.com | 4 |
| worldaerosols.com | 4 |
| 12onyourside.com | 3 |
| businessinsider.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 62 |
| US | 24 |
| AU | 5 |
| DE | 3 |
| IN | 3 |
| NL | 3 |
| GB | 2 |
| AR | 1 |
| CY | 1 |
| IL | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 106 |
| en | 1 |

## Share of voice among FMCG peers (12 months)

| Brand | Mentions |
|---|---|
| Coca-cola | 205 |
| Pepsico | 181 |
| Unilever | 107 |
| Heineken | 102 |
| Procter & gamble | 86 |
| Ab inbev | 61 |
| P&g | 61 |
| Budweiser | 60 |
| Cocacola | 53 |
| Nestle | 41 |

## Recent coverage

- [Dove Reunites With Charli xcx For ‘Music, Fashion, Film’ Tour Hot Seats Campaign - That Eric Alper](https://www.thatericalper.com/2026/08/31/dove-reunites-with-charli-xcx-for-music-fashion-film-tour-hot-seats-campaign/) — thatericalper.com, 2026-09-01, positive
- [Dove Reunites With Charli xcx For ‘Music, Fashion, Film’ Tour Hot Seats Campaign - That Eric Alper](https://www.thatericalper.com/2026/08/31/dove-reunites-with-charli-xcx-for-music-fashion-film-tour-hot-seats-campaign/) — thatericalper.com, 2026-09-01, positive
- [Colman’s Mustard for sale ahead of Unilever-McCormick merger - Scottish Local Retailer](https://www.slrmag.co.uk/colmans-mustard-for-sale-ahead-of-unilever-mccormick-merger/) — slrmag.co.uk, 2026-08-31, neutral
- [Ben & Jerry's Adds Three Independent Directors Amid Governance Restructuring | 2026 - News and Statistics - IndexBox](https://www.indexbox.io/blog/ben-jerrys-appoints-three-new-independent-directors-to-strengthen-social-mission/) — indexbox.io, 2026-08-31, negative
- [Ben & Jerry's Adds Three Independent Directors Amid Governance Restructuring | 2026 - News and Statistics - IndexBox](https://www.indexbox.io/blog/ben-jerrys-appoints-three-new-independent-directors-to-strengthen-social-mission/) — indexbox.io, 2026-08-31, positive
- [Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider](https://www.businessinsider.com/axe-brings-back-kilo-taps-into-y2k-nostalgia-marketing-2026-8) — businessinsider.com, 2026-08-31, positive
- [Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider](https://www.businessinsider.com/axe-brings-back-kilo-taps-into-y2k-nostalgia-marketing-2026-8) — businessinsider.com, 2026-08-31, neutral
- [Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider](https://www.businessinsider.com/axe-brings-back-kilo-taps-into-y2k-nostalgia-marketing-2026-8) — businessinsider.com, 2026-08-31, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/unilever