# Volkswagen — media coverage

Volkswagen was mentioned 538 times in 170 outlets across 25 countries over the last 12 months. 37% of that coverage was positive and 27% negative. 85% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 538 (618 all-time)
- Outlets (12 months): 170 in 25 countries
- Average sentiment: +0.080 (37% positive, 27% negative)
- PR / editorial: 81 PR · 457 editorial
- Sector: Auto
- Also written as: Caddy, Golf, ID.3, ID.4, Passat, Polo, Tiguan, Touareg

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 30 |
| 2026-01 | 25 |
| 2026-02 | 20 |
| 2026-03 | 29 |
| 2026-04 | 95 |
| 2026-05 | 16 |
| 2026-06 | 49 |
| 2026-07 | 29 |
| 2026-08 | 213 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| carbuzz.com | 40 |
| autoevolution.com | 36 |
|  | 22 |
| autos.yahoo.com | 17 |
| electrive.com | 16 |
| motor1.com | 16 |
| volkswagen-newsroom.com | 16 |
| caranddriver.com | 15 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 282 |
| US | 133 |
| GB | 26 |
| DE | 25 |
| IN | 18 |
| CN | 15 |
| AU | 7 |
| CA | 7 |
| BR | 3 |
| JP | 3 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 534 |
| en | 4 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- [Volkswagen Is Threatened With An Extraordinary Assembly That Could Intensify Conflicts In The Company - AUTOJOSH](https://autojosh.com/volkswagen-is-threatened-with-an-extraordinary-assembly-that-could-intensify-conflicts-in-the-company/) — autojosh.com, 2026-08-31, negative
- [Volkswagen CEO faces growing opposition over 50,000 job cuts ahead of key board meeting - Car Dealership Guy News](https://news.dealershipguy.com/p/volkswagen-ceo-faces-growing-opposition-over-50-000-job-cuts) — news.dealershipguy.com, 2026-08-31, negative
- [Kessler Topaz Meltzer & Check, LLP Files a Class Action Lawsuit Against Volkswagen for Selling Vehicles With Defective Batteries that Catch Fire - PR Newswire](https://www.prnewswire.com/news-releases/kessler-topaz-meltzer--check-llp-files-a-class-action-lawsuit-against-volkswagen-for-selling-vehicles-with-defective-batteries-that-catch-fire-302865258.html) — prnewswire.com, 2026-08-31, negative
- [German unions warn of massive opposition in Volkswagen dispute - Kuwait Times](https://kuwaittimes.com/article/48963/business/german-unions-warn-of-massive-opposition-in-volkswagen-dispute/) — kuwaittimes.com, 2026-08-31, negative
- [Successor to Volkswagen ID.4 and ID.5 will get a Tiguan-style design - UA.NEWS](https://ua.news/en/avtosvit/nastupnik-volkswagen-id-4-ta-id-5-otrimaie-dizain-u-stili-tiguan) — ua.news, 2026-08-31, neutral
- [R$ 55,000 Cheaper than a New Chevrolet Tracker: 2014 Tiguan Offers 2.0 Turbo Engine with 200 hp, All-Wheel Drive 4Motion, 0 to 62 mph in 8.5 Seconds, and German SUV Build for Approximately R$ 64,700 - CPG Click Oil and Gas](https://en.clickpetroleoegas.com.br/r-55000-cheaper-than-a-new-chevrolet-tracker-2014-tiguan-offers-20-turbo-engine-with-200-hp-all-wheel-drive-4motion-0-to-62-mph-in-85-vml97/) — en.clickpetroleoegas.com.br, 2026-08-31, positive
- [Volkswagen’s Most Revered Camper Van Trim Officially and Finally Arrives with the ID. Buzz - Gear Patrol](https://www.gearpatrol.com/cars/volkswagen-id-buzz-officially-gets-california-camper-van-trim/) — gearpatrol.com, 2026-08-31, positive
- [Volkswagen design boss thinks modern cars look too angry - The Supercar Blog](https://www.thesupercarblog.com/volkswagen-design-boss-thinks-modern-cars-look-too-angry/) — thesupercarblog.com, 2026-08-31, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/volkswagen