# VW — media coverage

VW was mentioned 126 times in 73 outlets across 13 countries over the last 12 months. Positive (20%) and negative (26%) coverage were close. 95% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 126 (126 all-time)
- Outlets (12 months): 73 in 13 countries
- Average sentiment: -0.036 (20% positive, 26% negative)
- PR / editorial: 6 PR · 120 editorial
- Sector: Auto

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 83 |
| 2026-03 | 39 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 1 |
| 2026-08 | 3 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| news38.de | 25 |
| ad-hoc-news.de | 6 |
| t-online.de | 4 |
| autobild.de | 3 |
| autonews.com | 3 |
| finanzen.ch | 3 |
| waz-online.de | 3 |
| autoevolution.com | 2 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| DE | 75 |
| INT | 24 |
| US | 8 |
| CH | 4 |
| CN | 4 |
| GB | 3 |
| AT | 2 |
| BA | 1 |
| CA | 1 |
| IT | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
| de | 84 |
| en | 35 |
|  | 5 |
| fr | 1 |
| hr | 1 |

## Share of voice among Auto peers (12 months)

| Brand | Mentions |
|---|---|
| BMW | 1074 |
| Toyota | 919 |
| Mercedes | 885 |
| Audi | 690 |
| Ford | 647 |
| Volkswagen | 538 |
| Tesla | 424 |
| Hyundai | 266 |
| Renault | 250 |
| BYD | 249 |

## Recent coverage

- ["Nicht mehr zeitgemäß" - VW dreht die Mitarbeiter-Bezahlung auf links - news38.de](https://www.news38.de/wolfsburg/vw/article300702933/vw-neues-entgeltsystem-lohn-gehalt-ig-metall-2027-beschaeftigte-dreht.html) — news38.de, 2026-08-16, neutral
- [Vodeće vlasničke porodice u VW-u vrše pritisak da se prihvate radikalni rezovi](https://capital.ba/vodece-vlasnicke-porodice-u-vw-u-vrse-pritisak-da-se-prihvate-radikalni-rezovi/) — capital.ba, 2026-08-09, negative
- [Better value than a Golf? How to bag a VW ID 3 from £9000](https://www.autocar.co.uk/car-news/used-cars/better-value-golf-how-bag-vw-id-3-%C2%A39000) — autocar.co.uk, 2026-08-08, positive
- [Press release - IAA Mobility](https://www.iaa-mobility.com/en/press/press-releases/iaa-mobility-2027-registration-now-open) — iaa-mobility.com, 2026-07-07, positive
- [Der VW Touran war ein großer Erfolg – die Geschichte hinter seinem Namen kennt kaum jemand](https://www.t-online.de/mobilitaet/aktuelles/id_101188916/vw-touran-wie-der-name-einen-werkstattbesitzer-reich-machte.html) — t-online.de, 2026-03-29, positive
- [Knallhart-Test für E-Autos von VW - mit eindeutigem Ergebnis - news38.de](https://www.news38.de/wolfsburg/vw/article300670933/vw-news-e-autos-rivian.html) — news38.de, 2026-03-28, neutral
- [VW: Ex-Betriebsratschef Osterloh deutlich – "Keiner sollte was kriegen"](https://www.news38.de/wolfsburg/vw/article300660163/vw-bernd-osterloh-bonus-praemie-frage.html) — news38.de, 2026-03-28, neutral
- [Klartext bei Maischberger: Ex-Chef Diess wird deutlich – "VW stellt immer zu viele Leute ein"](https://www.news38.de/wolfsburg/vw/article300668946/vw-maischberger-diess-job-deutlich.html) — news38.de, 2026-03-28, negative

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/vw