# Walmart — media coverage

Walmart was mentioned 124 times in 72 outlets across 11 countries over the last 12 months. Positive (27%) and negative (23%) coverage were close. 90% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 124 (130 all-time)
- Outlets (12 months): 72 in 11 countries
- Average sentiment: +0.022 (27% positive, 23% negative)
- PR / editorial: 13 PR · 111 editorial
- Sector: Retail

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 1 |
| 2026-01 | 2 |
| 2026-02 | 32 |
| 2026-03 | 26 |
| 2026-04 | 1 |
| 2026-05 | 1 |
| 2026-06 | 1 |
| 2026-07 | 2 |
| 2026-08 | 57 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| merca20.com | 12 |
| fastcompany.com | 7 |
| elceo.com | 6 |
| pymnts.com | 5 |
| businessinsider.com | 4 |
| mashable.com | 4 |
| cnbc.com | 3 |
| digiday.com | 3 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 66 |
| US | 46 |
| MX | 3 |
| GB | 2 |
| AR | 1 |
| CL | 1 |
| ES | 1 |
| IN | 1 |
| MY | 1 |
| NL | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 67 |
| en | 51 |
| es | 5 |
| nl | 1 |

## Share of voice among Retail peers (12 months)

| Brand | Mentions |
|---|---|
| Amazon | 962 |
| Walmart | 124 |
| Ikea | 67 |
| Aldi | 51 |
| EBay | 43 |
| Shopify | 39 |
| Lidl | 39 |
| Tesco | 35 |
| OLX | 35 |
| Target Corporation | 33 |

## Recent coverage

- [Walmart takes Subway restaurant delivery offer beyond store estate following summer launch - Retail Technology Innovation Hub](https://retailtechinnovationhub.com/home/2026/8/30/walmart-takes-subway-restaurant-delivery-offer-beyond-store-estate-following-summer-launch) — retailtechinnovationhub.com, 2026-08-31, positive
- [Santander convierte compras en Sam’s Club, Walmart, Bodega Aurrera, Chedraui, La Comer y Soriana a 3 meses sin intereses](https://www.merca20.com/santander-convierte-compras-en-sams-club-walmart-bodega-aurrera-chedraui-la-comer-y-soriana-a-3-meses-sin-intereses/?utm_source=rss&utm_medium=rss&utm_campaign=santander-convierte-compras-en-sams-club-walmart-bodega-aurrera-chedraui-la-comer-y-soriana-a-3-meses-sin-intereses) — merca20.com, 2026-08-28, neutral
- [Apple Isn’t Following Its Typical Playbook for the September iPhone Event](https://www.cnet.com/tech/computing/apple-isnt-following-its-typical-playbook-for-the-september-iphone-event/) — cnet.com, 2026-08-28, neutral
- [Walmart Inks Deal at New Miami-Dade Warehouse](https://commercialobserver.com/2026/08/walmart-miami-dade-medley-seagis/) — commercialobserver.com, 2026-08-27, neutral
- [Día del Abuelo 2026: Mesa – comedor Mainstays de $999 a solo $40, consumidores revelan modelo y código del producto](https://www.merca20.com/dia-del-abuelo-2026-mesa-comedor-mainstays-de-999-a-solo-40-consumidores-revelan-modelo-y-codigo-del-producto/?utm_source=rss&utm_medium=rss&utm_campaign=dia-del-abuelo-2026-mesa-comedor-mainstays-de-999-a-solo-40-consumidores-revelan-modelo-y-codigo-del-producto) — merca20.com, 2026-08-27, neutral
- [Se desploma precio de edredón King de $1,790 a solo $60; pareja encuentra la liquidación con regalo extra](https://www.merca20.com/walmart-desploma-precio-de-edredon-king-better-homes-pareja-encuentra-la-liquidacion-con-regalo-extra/?utm_source=rss&utm_medium=rss&utm_campaign=walmart-desploma-precio-de-edredon-king-better-homes-pareja-encuentra-la-liquidacion-con-regalo-extra) — merca20.com, 2026-08-27, neutral
- [Walmart casi regala fundas para almohada con 100% algodón; bajan de $599 a solo $24 y este es su código](https://www.merca20.com/walmart-casi-regala-fundas-para-almohada-con-100-algodon-bajan-de-599-a-solo-24-y-este-es-su-codigo/?utm_source=rss&utm_medium=rss&utm_campaign=walmart-casi-regala-fundas-para-almohada-con-100-algodon-bajan-de-599-a-solo-24-y-este-es-su-codigo) — merca20.com, 2026-08-27, neutral
- [Cafetera Taurus de 700 watts se liquida en $119; rinde 12 tazas y tiene filtro permanente](https://www.merca20.com/walmart-remata-cafetera-taurus-de-700-watts-en-119-rinde-12-tazas-y-tiene-filtro-permanente/?utm_source=rss&utm_medium=rss&utm_campaign=walmart-remata-cafetera-taurus-de-700-watts-en-119-rinde-12-tazas-y-tiene-filtro-permanente) — merca20.com, 2026-08-27, neutral

## Related brands

- [Amazon](https://voilaiq.com/brand-catalog/amazon.md)

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/walmart