# Whoop — media coverage

Whoop was mentioned 23 times in 19 outlets across 6 countries over the last 12 months. 61% of that coverage was positive and 9% negative. 83% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 23 (36 all-time)
- Outlets (12 months): 19 in 6 countries
- Average sentiment: +0.339 (61% positive, 9% negative)
- PR / editorial: 4 PR · 19 editorial
- Sector: Health

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 0 |
| 2026-03 | 2 |
| 2026-04 | 3 |
| 2026-05 | 4 |
| 2026-06 | 3 |
| 2026-07 | 4 |
| 2026-08 | 5 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| bgr.com | 3 |
| cnbc.com | 2 |
| techradar.com | 2 |
| ain.ua | 1 |
| businessinsider.com | 1 |
| cnet.com | 1 |
| gadgetsandwearables.com | 1 |
| indianexpress.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 10 |
| US | 7 |
| AE | 2 |
| IN | 2 |
| SG | 1 |
| UA | 1 |

## Share of voice among Health peers (12 months)

| Brand | Mentions |
|---|---|
| Sephora | 29 |
| IFIT | 27 |
| Whoop | 23 |
| Müller | 19 |
| Calypso | 13 |
| Douglas | 10 |
| Premium Club | 10 |
| GymBeam | 10 |
| Oura | 7 |
| Peloton | 6 |

## Recent coverage

- [Whoop Expands Beyond Its Wearable Membership With Blood Tests](https://www.cnet.com/health/medical/whoop-expands-beyond-wearable-membership-blood-tests/) — cnet.com, 2026-08-19, positive
- [Apple готує оновлення Apple Watch. Серед ідей є моделі без екрана](https://ain.ua/2026/08/10/apple-gotuje-masstabne-onovlennia-apple-watch/) — ain.ua, 2026-08-10, neutral
- [Apple’s Watch rethink could be inspired by Whoop and Fitbit Air - Trusted Reviews](https://www.trustedreviews.com/news/apples-watch-rethink-could-be-inspired-by-whoop-and-fitbit-air) — trustedreviews.com, 2026-08-10, neutral
- [WHOOP Is a ‘Wearable’ That Counts Your Steps AND Tells You What to Do With Them - VICE](https://www.vice.com/en/via/what-is-whoop-wearable/) — vice.com, 2026-08-07, positive
- [Just like the Oura Ring, Whoop has partnered up with the Natural Cycles app to improve its women's health tracking — and Whoop users can get a year's membership to the app totally free - TechRadar](https://www.techradar.com/health-fitness/fitness-trackers/whoop-joins-fellow-premium-screenless-wearable-company-oura-in-partnering-with-the-natural-cycles-womens-health-tracking-app) — techradar.com, 2026-08-04, positive
- [This health coach wore 4 fitness wearables at once — then ditched them all. Here's why. - Business Insider](https://www.businessinsider.com/health-coach-fitness-wearables-best-for-performance-2026-7) — businessinsider.com, 2026-07-30, positive
- [Garmin Cirqa Vs. Whoop: Which Screen-Less Fitness Tracker Should You Buy? - bgr.com](https://www.bgr.com/2223806/garmin-cirqa-vs-whoop-which-to-buy/) — bgr.com, 2026-07-27, positive
- [Garmin introduces screenless fitness tracker in challenge to Whoop - The Straits Times](https://www.straitstimes.com/life/garmin-debuts-258-screenless-fitness-band-in-challenge-to-whoop) — straitstimes.com, 2026-07-21, neutral

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/whoop