# Yves Saint Laurent — media coverage

Yves Saint Laurent was mentioned 22 times in 19 outlets across 10 countries over the last 12 months. 77% of that coverage was positive and 0% negative. 86% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 22 (22 all-time)
- Outlets (12 months): 19 in 10 countries
- Average sentiment: +0.575 (77% positive, 0% negative)
- PR / editorial: 3 PR · 19 editorial
- Sector: Fashion
- Also written as: Saint Laurent, YSL, YSL Beauty

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 0 |
| 2026-01 | 2 |
| 2026-02 | 2 |
| 2026-03 | 10 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 6 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
| onderful.gr | 3 |
| wwd.com | 2 |
| aol.com | 1 |
| bbntimes.com | 1 |
| delectoralector.com | 1 |
| fashionista.com | 1 |
| fortune.com | 1 |
| lumieresdelombre.com | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| INT | 6 |
| FR | 3 |
| GR | 3 |
| US | 3 |
| BR | 2 |
| AU | 1 |
| CL | 1 |
| DE | 1 |
| IT | 1 |
| JP | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 10 |
| en | 8 |
| el | 3 |
| es | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [Must Read: CFDA Reveals 2026 Scholarship Fund Winners, Gap Inc. Sees Sales Decline Amid Old Navy Leadership Change](https://fashionista.com/news/cfda-2026-scholarship-fund-winners) — fashionista.com, 2026-08-28, positive
- [YSL Beauty aposta no TikTok Shop para crescer no Brasil](https://www.meioemensagem.com.br/marketing/ysl-beauty-aposta-no-tiktok-shop-para-crescer-no-brasil) — meioemensagem.com.br, 2026-08-13, positive
- [YSL Beauty® | Luxury Makeup, Fragrances and Skincare](https://www.yslbeauty.com.au/) — yslbeauty.com.au, 2026-08-11, positive
- [YSL Beauty Offizieller Shop | Make-up, Duft, Pflege](https://www.yslbeauty.de/) — yslbeauty.de, 2026-08-10, positive
- [YSL Beauty Boutique Officielle | Maquillage, Parfum, Soin](https://www.yslbeauty.fr/) — yslbeauty.fr, 2026-08-10, positive
- [YSL Beauty estreia no TikTok Shop no Brasil](https://veja.abril.com.br/economia/ysl-beauty-estreia-no-tiktok-shop-no-brasil/) — veja.abril.com.br, 2026-08-08, positive
- [Francesca Bellettini: Cesena-Born Goldman Banker, Luxury Brand Multiplier, and President and CEO of Gucci - BBN Times](https://www.bbntimes.com/society/francesca-bellettini-cesena-born-goldman-banker-luxury-brand-multiplier-and-president-and-ceo-of-gucci) — bbntimes.com, 2026-05-15, positive
- [Perfume Yves Saint Laurent Libre Le Parfum 30 Ml Mujer - mundoaromasperfumes](https://mundoaromas.cl/products/perfume-yves-saint-laurent-libre-le-parfum-30-ml-mujer) — mundoaromas.cl, 2026-03-28, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/yves-saint-laurent