# Zara — media coverage

Zara was mentioned 97 times in 40 outlets across 9 countries over the last 12 months. 51% of that coverage was positive and 2% negative. 79% was editorial rather than PR or paid placement.

- Data as of: 2026-10-04 (window: last 365 days)
- Mentions (12 months): 97 (106 all-time)
- Outlets (12 months): 40 in 9 countries
- Average sentiment: +0.373 (51% positive, 2% negative)
- PR / editorial: 20 PR · 77 editorial
- Sector: Fashion
- Also written as: Inditex Zara, Zara Serbia

## Coverage over time (mentions per month)

| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 2 |
| 2026-01 | 1 |
| 2026-02 | 31 |
| 2026-03 | 18 |
| 2026-04 | 3 |
| 2026-05 | 0 |
| 2026-06 | 23 |
| 2026-07 | 1 |
| 2026-08 | 14 |
| 2026-09 | 0 |
| 2026-10 | 0 |

## Top outlets (12 months)

| Outlet | Mentions |
|---|---|
|  | 30 |
| zara.com | 15 |
| howhatwear.com | 6 |
| whowhatwear.com | 6 |
| fashionista.com | 3 |
| elle.com | 2 |
| vogue.com | 2 |
| ad-hoc-news.de | 1 |

## Countries (12 months)

| Country | Mentions |
|---|---|
| US | 63 |
| INT | 18 |
| RS | 7 |
| CN | 3 |
| DE | 2 |
| ES | 1 |
| GB | 1 |
| HU | 1 |
| SG | 1 |

## Languages (12 months)

| Language | Mentions |
|---|---|
|  | 51 |
| en | 45 |
| pt | 1 |

## Share of voice among Fashion peers (12 months)

| Brand | Mentions |
|---|---|
| Nike | 392 |
| Adidas | 257 |
| Zara | 97 |
| New Balance | 89 |
| Chanel | 67 |
| Louis vuitton | 62 |
| Gucci | 52 |
| Linnet & Laursen | 50 |
| Prada | 45 |
| Puma | 36 |

## Recent coverage

- [The Viral Zara "Death Pants" Are Causing Real Falls. A Podiatrist Explains the Risk - Yahoo Creators](https://creators.yahoo.com/lifestyle/story/the-viral-zara-death-pants-are-causing-real-falls-a-podiatrist-explains-the-risk-140000124.html) — creators.yahoo.com, 2026-08-31, negative
- [Shanghai: ZARA flagship store opening - superfuture](https://superfuture.com/2026/08/new-shops/shanghai-zara-flagship-store-opening/) — superfuture.com, 2026-08-30, positive
- [These 9 new-in Zara pieces under £90 are at the top of my wishlist for an autumn refresh - Woman & Home](https://www.womanandhome.com/fashion/fashion-news/zara-new-in-under-ninety-pounds/) — womanandhome.com, 2026-08-29, positive
- [22 Bestsellers Refinery29 Readers Carted Up This Summer](https://www.refinery29.com/en-us/most-wanted-best-selling-products-july-2026?utm_source=feed&utm_medium=rss) — refinery29.com, 2026-08-26, positive
- [Inditex stock holds steady as eurozone demand improves - AD HOC NEWS](https://www.ad-hoc-news.de/boerse/news/corporate-news/inditex-stock-holds-steady-as-eurozone-demand-improves/69984796) — ad-hoc-news.de, 2026-08-22, positive
- [Zara flagship store in Shanghai reflects "the future of physical retail"](https://www.dezeen.com/2026/08/20/aim-architecture-zara-flagship-shanghai/) — dezeen.com, 2026-08-20, positive
- [L3 Capital Secures 24K SF for Bylt Basics, Zara Flagships in Williamsburg](https://commercialobserver.com/2026/08/l3-capital-leases-bylt-basics-zara-williamsburg/) — commercialobserver.com, 2026-08-19, neutral
- [The Secret To Zara And Mike Tindall's Lasting Love Is One Simple Thing - glam.com](https://www.glam.com/2229535/secret-zara-mike-tindall-lasting-love-one-simple-thing/) — glam.com, 2026-08-15, positive

Data: VoilàIQ, 2026-10-04. Canonical: https://voilaiq.com/brand-catalog/zara