# Topic Tour follows a debate, not just a brand

Topic Intelligence · VoilàIQ

# Everything about a debate.
Tracked like a brand.

A walkthrough of the Topic page: what you see, what each section tells you, and how it differs from tracking a brand.

Illustrative example. “Harbour wind power” and all other data on this page are fictional.

## What makes a topic different

A brand page is about something you own or compete in. A topic is about a public debate, a technology or an issue you follow: who gets quoted, which narratives dominate, which brands get pulled into the conversation, and on which side.

VoilàIQ · Topic

Example data

### #Harbour wind power

offshore windturbine permitsharbour gridwind energy jobs

38%

for

41%

neutral

21%

against

stance · last 30 days

MENTION TIMELINE · daily mentions + stance

⬤ Mentions⬤ Against

01

## A debate, followed in your own words.

Terms are **the words you choose**, not a fixed dictionary — exclude the ones that drag in noise. Stance replaces sentiment: for, neutral, against a position, not a company.

**Can they?**Track a public debate at all — not just the brands caught up in it?

02

## What AI assistants say about the debate — checked claim by claim.

The same question asked of several assistants. Each claim is **checked against real coverage** and marked with a stance badge, not a sentiment band.

**Can they?**Fact-check what AI assistants say about a debate, not just about a brand?

AI VISIBILITY · What AI assistants say about Harbour wind powerExample data

Against · −0.62

Harbour wind power has faced delays in several coastal towns, where permit reviews now average 14 months — longer than comparable onshore projects. Supporters point to falling installation costs and port-community jobs.

HEAD-TO-HEAD · Harbour wind power vs Coastal gas terminalsExample data

**Harbour wind power**

VS

**Coastal gas terminals**

03

## One side of a debate, against the other.

When a topic has an opposing side, Head-to-head **compares coverage and AI answers between the two** — the same comparison a Battlecard gives two competing brands.

**Can they?**Compare how AI assistants and the press frame two sides of the same issue?

04

## Who's driving the conversation — and from which side.

Top voices on social media, ranked by reach, **each with their own stance split** — not just who posts most, but who argues which way.

**Can they?**Show you who shapes a public debate on social media, with their stance, not just a post count?

TOP VOICES · Harbour wind power · last 30 daysExample data

@portnews

@coastwatch

@gridpolicy

**A debate is bigger than any one brand in it.**

Ask it from your AI assistant: every tool takes a topic as well as a brand (list_topics, then the topic argument). [How AI assistants connect →](https://voilaiq.com/why-voilaiq/ai-assistants)

## Follow the debate that matters to you.Not just the brands in it.

See what each plan includes on the pricing page.

[Start with VoilàIQ](https://voilaiq.com/sign-up)

[See plans](https://voilaiq.com/pricing)

VoilàIQ uses AI. Always verify what matters.