Decathlon
Sport
Data as of 4 Oct 2026
Markdown version
Markdown version
Decathlon was mentioned 26 times in 24 outlets across 6 countries over the last 12 months. 62% of that coverage was positive and 8% negative.
MENTIONS · 12M
26
34 all-time
OUTLETS · 12M
24
in 6 countries
AVG SENTIMENT
+0.447
Recent coverage
Breaking: Decathlon to acquire 50% of Sport 2000 France - Sporting Goods Intelligence Europe
sgieurope.com · FR · 31 Aug 2026 · positive
EXEC: Decathlon To Acquire 50 Percent of Sport 2000 France - SGB Media
sgbonline.com · FR · 31 Aug 2026 · neutral
Decathlon Eyes Sport 2000 France To Get Closer To Skiers - Finimize
finimize.com · FR · 31 Aug 2026 · neutral
Decathlon Set to Acquire Half of Sports 2000 France, Boosting Market Presence - Modaes
modaes.com · FR · 31 Aug 2026 · positive
"I couldn't do my job properly" - Felix Gall's Decathlon teammate frustration as leader insists all is well at Vuelta a Espana - CyclingUpToDate.com
cyclinguptodate.com · INT · 31 Aug 2026 · neutral
Johan Bruyneel baffled by Decathlon's tactics at the Vuelta a España: 'Two things we need to analyze' - IDLprocycling.com
idlprocycling.com · INT · 31 Aug 2026 · negative
Decathlon's Mühlberger critical of team tactics at the Vuelta - IDLprocycling.com
idlprocycling.com · INT · 31 Aug 2026 · neutral
'I don’t know if people at home understood it' – Decathlon defend tactics amid 'surprise' from within the peloton on first Vuelta a España mountain stage - Cyclingnews
cyclingnews.com · INT · 26 Aug 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 3 |
| 2026-05 | 1 |
| 2026-06 | 5 |
| 2026-07 | 2 |
| 2026-08 | 14 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Sport peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Nba | 88 | 13% |
| Reebok | 81 | 12% |
| Nfl | 79 | 12% |
| Barcelona | 78 | 12% |
| Liverpool | 77 | 11% |
| Formula 1 | 77 | 11% |
| Real madrid | 71 | 11% |
| Garmin | 54 | 8% |
| Mizuno | 35 | 5% |
| Bayern munich | 34 | 5% |
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