Apple
Tech
Also written as: AAPL, AirPods, Apple TV, Apple Watch, App Store, iMac, iOS, iPad
Data as of 4 Oct 2026
Markdown version
Markdown version
Apple was mentioned 976 times in 221 outlets across 40 countries over the last 12 months. 31% of that coverage was positive and 11% negative. 91% was editorial rather than PR or paid placement.
MENTIONS · 12M
976
1,012 all-time
OUTLETS · 12M
221
in 40 countries
AVG SENTIMENT
+0.151
EDITORIAL
91%
83 PR · 893 editorial
Recent coverage
5 new TV shows to watch this September - Show Snob
showsnob.com · INT · 31 Aug 2026 · positive
The Google TV Streamer now costs $50 more - The Verge
theverge.com · US · 31 Aug 2026 · negative
[08/31/26 - 09:01 AM] Netflix's "Lupin" Part 4 - First Look Debut Part 4 will premiere on October 23 on Netflix. - The Futon Critic
thefutoncritic.com · INT · 31 Aug 2026 · neutral
Samsung Music Studio 7 Beats Sonos Era 300 for TV Use: One Cable, Every Source - techtimes.com
techtimes.com · INT · 31 Aug 2026 · neutral
Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys
9to5toys.com · INT · 31 Aug 2026 · neutral
Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys
9to5toys.com · INT · 31 Aug 2026 · neutral
Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys
9to5toys.com · INT · 31 Aug 2026 · neutral
Apple’s most affordable M4 iPad Air is $100 off at Amazon for Labor Day - 9to5Toys
9to5toys.com · INT · 31 Aug 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 7 |
| 2025-12 | 5 |
| 2026-01 | 15 |
| 2026-02 | 268 |
| 2026-03 | 101 |
| 2026-04 | 7 |
| 2026-05 | 11 |
| 2026-06 | 35 |
| 2026-07 | 15 |
| 2026-08 | 502 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Tech peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| 1,408 | 23% | |
| Apple | 976 | 16% |
| Meta | 929 | 15% |
| OpenAI | 641 | 11% |
| Microsoft | 622 | 10% |
| Anthropic | 451 | 8% |
| Samsung | 416 | 7% |
| Nvidia | 279 | 5% |
| Huawei | 151 | 3% |
| TikTok | 134 | 2% |
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