McLaren
Auto
Data as of 4 Oct 2026
Markdown version
Markdown version
McLaren was mentioned 88 times in 55 outlets across 10 countries over the last 12 months. 44% of that coverage was positive and 6% negative. 84% was editorial rather than PR or paid placement.
MENTIONS · 12M
88
89 all-time
OUTLETS · 12M
55
in 10 countries
AVG SENTIMENT
+0.289
EDITORIAL
84%
14 PR · 74 editorial
Recent coverage
Schumacher’s tears, Leclerc’s win, and maiden victories – 7 memorable Italian Grand Prix moments from Monza - Formula 1
formula1.com · IT · 31 Aug 2026 · positive
F1 driver contracts: How long is each driver tied down for? - Motorsport.com
motorsport.com · INT · 30 Aug 2026 · neutral
Our 17 favorite Lego sets, sourced from actual Lego fans
mashable.com · US · 30 Aug 2026 · neutral
Race 1 Pole-To-Win For Max Racing Mercedes-AMG - dailysportscar.com
dailysportscar.com · INT · 29 Aug 2026 · negative
Max Verstappen Surprises Everyone and Commits to Red Bull F1 Through 2030
thedrive.com · US · 20 Aug 2026 · neutral
Lotus Emira 420 Sport: the best Emira yet is a downsized supercar
cityam.com · GB · 18 Aug 2026 · positive
McLaren Teams Up with Central Saint Martins in One-Of-A-Kind Fashion Collaboration
hypebeast.com · INT · 18 Aug 2026 · positive
McLaren Automotive - Official Global Website
mclaren.com · INT · 17 Aug 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 2 |
| 2026-01 | 0 |
| 2026-02 | 37 |
| 2026-03 | 30 |
| 2026-04 | 0 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 18 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Auto peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| BMW | 1,074 | 18% |
| Toyota | 919 | 15% |
| Mercedes | 885 | 15% |
| Audi | 690 | 12% |
| Ford | 647 | 11% |
| Volkswagen | 538 | 9% |
| Tesla | 424 | 7% |
| Hyundai | 266 | 4% |
| Renault | 250 | 4% |
| BYD | 249 | 4% |
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