Toyota
Auto
Also written as: Camry, Corolla, Hilux, Land Cruiser, Prius, RAV4, Supra, Yaris
Data as of 4 Oct 2026
Markdown version
Markdown version
Toyota was mentioned 919 times in 237 outlets across 37 countries over the last 12 months. 53% of that coverage was positive and 11% negative. 88% was editorial rather than PR or paid placement.
MENTIONS · 12M
919
950 all-time
OUTLETS · 12M
237
in 37 countries
AVG SENTIMENT
+0.321
EDITORIAL
88%
113 PR · 806 editorial
Recent coverage
Toyota HiLux cleared to run on vegetable oil - CarExpert
carexpert.com.au · AU · 1 Sep 2026 · positive
The Smartest Budget SUV With A Toyota Badge Will Make You Forget About The Honda HR-V - CarBuzz
carbuzz.com · INT · 31 Aug 2026 · positive
Tour of Toyota Stadium's East Side reveals glittering new amenities for a premium experience - Dallas News
dallasnews.com · INT · 31 Aug 2026 · neutral
News / New car sales jump 13% - autofile.co.nz
autofile.co.nz · NZ · 31 Aug 2026 · neutral
Prioritizing Lexus EV Production In China Could Be A Game Changer For Toyota Motor (TSE:7203) - simplywall.st
simplywall.st · ST · 31 Aug 2026 · neutral
Driver in fatal I-270 wrong-way crash admitted drinking, state's attorney says - NBC4 Washington
nbcwashington.com · INT · 31 Aug 2026 · negative
Vermont’s Father and Son duo of Bryan and Jakob LaBelle Claim Pro and Co-angler Wins at MLF Toyota Series Presented by Phoenix Boats on Lake Champlain – The Bass Cast - The Bass Cast
thebasscast.com · INT · 31 Aug 2026 · positive
H/L Crafts New Campaign for NorCal Toyota & Brock Purdy, Marking Fourth Year of Partnership - Roastbrief US
roastbrief.us · US · 31 Aug 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 11 |
| 2026-01 | 33 |
| 2026-02 | 109 |
| 2026-03 | 76 |
| 2026-04 | 60 |
| 2026-05 | 61 |
| 2026-06 | 99 |
| 2026-07 | 93 |
| 2026-08 | 369 |
| 2026-09 | 1 |
| 2026-10 | 0 |
Share of voice among Auto peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| BMW | 1,074 | 18% |
| Toyota | 919 | 15% |
| Mercedes | 885 | 15% |
| Audi | 690 | 12% |
| Ford | 647 | 11% |
| Volkswagen | 538 | 9% |
| Tesla | 424 | 7% |
| Hyundai | 266 | 4% |
| Renault | 250 | 4% |
| BYD | 249 | 4% |
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