Swatch

Watches

Data as of 4 Oct 2026
Markdown version

Swatch was mentioned 26 times in 20 outlets across 9 countries over the last 12 months. Positive (35%) and negative (27%) coverage were close.

MENTIONS · 12M

26

29 all-time

OUTLETS · 12M

20

in 9 countries

AVG SENTIMENT

+0.052

Recent coverage

CASE STUDY Swatch: Pop Art in watch form

internetretailing.net · CH · 10 Aug 2026 · positive

The Omega Museum in Biel/Bienne, Switzerland, immortalises the watchmaker’s history and craftsmanship - Options, The Edge

optionstheedge.com · CH · 10 Jul 2026 · neutral

What is the Royal Pop pocket watch and is it worth the hype? - BBC

bbc.com · GB · 18 May 2026 · negative

Swatch store at King of Prussia Mall to stay closed Sunday after watch release draws massive crowd - cbsnews.com

cbsnews.com · INT · 16 May 2026 · negative

Swatch closes San Jose store for the day after high demand of new collection - NBC Bay Area

nbcbayarea.com · CR · 16 May 2026 · neutral

Will Swatch x Audemars Piguet Help or Hurt Luxury Watches? - jckonline.com

jckonline.com · INT · 12 May 2026 · neutral

Twelve creatives on the art of watchmaking and why horology will stand the test of time - Monocle

monocle.com · INT · 22 Apr 2026 · positive

Pourquoi les prix Swatch Blancpain reflètent-ils l'innovation horlogère ?

keskejmets.fr · FR · 28 Mar 2026 · positive

Coverage over time · mentions per month

Mentions per month as a table

Month	Mentions
2025-11	2
2025-12	1
2026-01	1
2026-02	4
2026-03	10
2026-04	1
2026-05	4
2026-06	0
2026-07	1
2026-08	1
2026-09	0
2026-10	0

Share of voice among Watches peers · 12m

Brand	Mentions	Share
Rolex	48	43%
Swatch	26	23%
Omega	25	22%
TAG Heuer	13	12%

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