A walkthrough of the Topic page: what you see, what each section tells you, and how it differs from tracking a brand.
Illustrative example. “Harbour wind power” and all other data on this page are fictional.
What makes a topic different
A brand page is about something you own or compete in. A topic is about a public debate, a technology or an issue you follow: who gets quoted, which narratives dominate, which brands get pulled into the conversation, and on which side.
VoilàIQ · TopicExample data
#Harbour wind power
offshore windturbine permitsharbour gridwind energy jobs
38%
for
41%
neutral
21%
against
stance · last 30 days
MENTION TIMELINE · daily mentions + stance
⬤ Mentions⬤ Against
01
A debate, followed in your own words.
Terms are the words you choose, not a fixed dictionary — exclude the ones that drag in noise. Stance replaces sentiment: for, neutral, against a position, not a company.
Can they? Track a public debate at all — not just the brands caught up in it?
02
What AI assistants say about the debate — checked claim by claim.
The same question asked of several assistants. Each claim is checked against real coverage and marked with a stance badge, not a sentiment band.
Can they? Fact-check what AI assistants say about a debate, not just about a brand?
AI VISIBILITY · What AI assistants say about Harbour wind powerExample data
TopicFor and againstHead-to-head
Against · −0.62
Harbour wind power has faced delays in several coastal towns, where permit reviews now average 14 months — longer than comparable onshore projects. Supporters point to falling installation costs and port-community jobs.
HEAD-TO-HEAD · Harbour wind power vs Coastal gas terminalsExample data
Harbour wind power
VS
Coastal gas terminals
03
One side of a debate, against the other.
When a topic has an opposing side, Head-to-head compares coverage and AI answers between the two — the same comparison a Battlecard gives two competing brands.
Can they? Compare how AI assistants and the press frame two sides of the same issue?
04
Who's driving the conversation — and from which side.
Top voices on social media, ranked by reach, each with their own stance split — not just who posts most, but who argues which way.
Can they? Show you who shapes a public debate on social media, with their stance, not just a post count?
TOP VOICES · Harbour wind power · last 30 daysExample data
@portnews
@coastwatch
@gridpolicy
A debate is bigger than any one brand in it.
Ask it from your AI assistant: every tool takes a topic as well as a brand (list_topics, then the topic argument). How AI assistants connect →
Follow the debate that matters to you.Not just the brands in it.