Adidas
Fashion
Also written as: Adidas AG, adidas Group, Three Stripes
Data as of 4 Oct 2026
Markdown version
Markdown version
Adidas was mentioned 257 times in 114 outlets across 21 countries over the last 12 months. 58% of that coverage was positive and 4% negative. 76% was editorial rather than PR or paid placement.
MENTIONS · 12M
257
281 all-time
OUTLETS · 12M
114
in 21 countries
AVG SENTIMENT
+0.432
EDITORIAL
76%
61 PR · 196 editorial
Recent coverage
FC Barcelona 27-28 Home Kit Leaked - Footy Headlines
footyheadlines.com · ES · 31 Aug 2026 · positive
Antonela Roccuzzo makes sporty look seriously luxe in NYC - HOLA
hola.com · INT · 31 Aug 2026 · positive
Anthony Edwards Debuts a Triple White adidas AE3 During Pre-Season Workouts - Sole Retriever
soleretriever.com · INT · 31 Aug 2026 · positive
Exclusive: Adidas to Re-Release Liverpool 1990s Track Jacket - Footy Headlines
footyheadlines.com · INT · 31 Aug 2026 · negative
Bad Bunny & adidas Drop a Stealthy Soccer Sneaker That’s Likely to Sell Out - Billboard
billboard.com · INT · 31 Aug 2026 · negative
LEAKED: Adidas Was About to Upgrade Leeds United to Local Elite - Footy Headlines
footyheadlines.com · INT · 31 Aug 2026 · positive
Coworking with Bryant Kohler - Marketing Brew
marketingbrew.com · INT · 31 Aug 2026 · neutral
Club Football Is Back & adidas Is Ready With New Gear for the 26/27 Season - House of Heat°
houseofheat.co · ES · 31 Aug 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 1 |
| 2025-12 | 4 |
| 2026-01 | 6 |
| 2026-02 | 85 |
| 2026-03 | 33 |
| 2026-04 | 5 |
| 2026-05 | 3 |
| 2026-06 | 24 |
| 2026-07 | 2 |
| 2026-08 | 93 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Fashion peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Nike | 392 | 34% |
| Adidas | 257 | 22% |
| Zara | 97 | 8% |
| New Balance | 89 | 8% |
| Chanel | 67 | 6% |
| Louis vuitton | 62 | 5% |
| Gucci | 52 | 5% |
| Linnet & Laursen | 50 | 4% |
| Prada | 45 | 4% |
| Puma | 36 | 3% |
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