Puma
Fashion
Also written as: Puma Athletic, PUMA SE, Puma Sports
Data as of 4 Oct 2026
Markdown version
Markdown version
Puma was mentioned 36 times in 25 outlets across 9 countries over the last 12 months. 36% of that coverage was negative and 19% positive.
MENTIONS · 12M
36
39 all-time
OUTLETS · 12M
25
in 9 countries
AVG SENTIMENT
-0.150
Recent coverage
Exclusive: Puma to Release Portugal Lifestyle Kit Inspired by Nike 1997 Shirt - Footy Headlines
footyheadlines.com · PT · 29 Aug 2026 · neutral
人事动向｜Nike首席商务官来自山姆中国、Alo Yoga、Puma 高管变动
luxe.co · INT · 28 Aug 2026 · negative
运动户外人事｜lululemon 任命中国及亚太区总裁，Vuori 任命首席营销官，Puma，Vail Resorts，Brav 等高管变动
luxe.co · INT · 21 Aug 2026 · neutral
The Playbook Behind Agilitas’ Global Sportswear Ambition
inc42.com · MY · 19 Aug 2026 · positive
Rođena braća međusobno zaratila, svet nakon toga dobio dva sportska giganta: Svađa koja danas vredi milijarde
biznis.telegraf.rs · RS · 18 Aug 2026 · neutral
运动户外人事｜耐克、lululemon、彪马、Rains、Kontoor Brands ... 最新高管变动
luxe.co · INT · 14 Aug 2026 · neutral
Where Mbappe will go if he breaks up with Nike
cityam.com · GB · 13 Aug 2026 · neutral
Inside the Footwear Battle on Football’s Biggest Stage
brandwatch.com · INT · 7 Aug 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 17 |
| 2026-03 | 2 |
| 2026-04 | 1 |
| 2026-05 | 0 |
| 2026-06 | 4 |
| 2026-07 | 0 |
| 2026-08 | 11 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Fashion peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Nike | 392 | 34% |
| Adidas | 257 | 22% |
| Zara | 97 | 8% |
| New Balance | 89 | 8% |
| Chanel | 67 | 6% |
| Louis vuitton | 62 | 5% |
| Gucci | 52 | 5% |
| Linnet & Laursen | 50 | 4% |
| Prada | 45 | 4% |
| Puma | 36 | 3% |
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