Amazon
Retail
Also written as: Alexa, Amazon Fresh, AWS, Echo, Fire TV, Kindle, Prime, Ring
Data as of 4 Oct 2026
Markdown version
Markdown version
Amazon was mentioned 962 times in 339 outlets across 42 countries over the last 12 months. 35% of that coverage was positive and 16% negative. 83% was editorial rather than PR or paid placement.
MENTIONS · 12M
962
1,004 all-time
OUTLETS · 12M
339
in 42 countries
AVG SENTIMENT
+0.141
EDITORIAL
83%
160 PR · 802 editorial
Recent coverage
Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com
bgr.com · INT · 1 Sep 2026 · neutral
Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com
bgr.com · INT · 1 Sep 2026 · negative
Is There Any Point In Buying A Kindle After The Price Hikes? - bgr.com
bgr.com · INT · 1 Sep 2026 · neutral
Stars games to reportedly stream on Prime Video - Sports Media Watch
sportsmediawatch.com · INT · 1 Sep 2026 · positive
Amazon Stock News Puts Retail Media Stocks Like Coupang In Focus - simplywall.st
simplywall.st · ST · 1 Sep 2026 · negative
Federal Trade Commission and 22 states sue Amazon over inflated advertising prices - WTOP News
wtop.com · INT · 1 Sep 2026 · negative
FTC, 22 States Accuse Amazon of Inflating Ad Prices - Newser
newser.com · INT · 31 Aug 2026 · negative
FTC Lawsuit Puts Amazon’s (AMZN) High-Margin Advertising Business in Focus - Yahoo Finance
finance.yahoo.com · INT · 31 Aug 2026 · negative
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 7 |
| 2025-12 | 5 |
| 2026-01 | 35 |
| 2026-02 | 111 |
| 2026-03 | 79 |
| 2026-04 | 22 |
| 2026-05 | 14 |
| 2026-06 | 52 |
| 2026-07 | 26 |
| 2026-08 | 605 |
| 2026-09 | 6 |
| 2026-10 | 0 |
Share of voice among Retail peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Amazon | 962 | 67% |
| Walmart | 124 | 9% |
| Ikea | 67 | 5% |
| Aldi | 51 | 4% |
| EBay | 43 | 3% |
| Shopify | 39 | 3% |
| Lidl | 39 | 3% |
| Tesco | 35 | 2% |
| OLX | 35 | 2% |
| Target Corporation | 33 | 2% |
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