Ikea
Retail
Data as of 4 Oct 2026
Markdown version
Markdown version
Ikea was mentioned 67 times in 20 outlets across 7 countries over the last 12 months. 39% of that coverage was positive and 0% negative. 85% was editorial rather than PR or paid placement.
MENTIONS · 12M
67
67 all-time
OUTLETS · 12M
20
in 7 countries
AVG SENTIMENT
+0.302
EDITORIAL
85%
10 PR · 57 editorial
Recent coverage
IKEA YXSTABY Collaboration with XBOX - Analog Stick Gaming
analogstickgaming.com · INT · 31 Aug 2026 · positive
This Classic IKEA Storage System Is Finally on Sale — Here Are 7 Gems I Want to Buy - Yahoo
shopping.yahoo.com · INT · 31 Aug 2026 · positive
IKEA and Xbox Teamed Up, and the Result Will Make You Want to Level Up Your Game Room - Yahoo
shopping.yahoo.com · INT · 31 Aug 2026 · positive
IKEA Brings Its Own Island to Pokémon Pokopia, Rolling Out In-Store Collaboration Campaigns - 日経クロストレンド
xtrend.nikkei.com · JP · 31 Aug 2026 · positive
IKEA launches gaming furniture inspired by XBOX’s iconic controller - Mixmag Asia
mixmag.asia · INT · 31 Aug 2026 · positive
Ingenious IKEA Billboards Hide Perfect Storage Solutions in Plain Sight Across Sweden - freeyork
freeyork.org · SE · 30 Aug 2026 · positive
IKEA Has A Smarter, Space-Saving Way To Keep Cleaning Products Out Of Sight - Yahoo
shopping.yahoo.com · INT · 30 Aug 2026 · positive
I’m a Home Editor Who Loves IKEA—These Are the Pieces I Always Recommend - Yahoo
shopping.yahoo.com · INT · 28 Aug 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 0 |
| 2026-02 | 0 |
| 2026-03 | 0 |
| 2026-04 | 0 |
| 2026-05 | 4 |
| 2026-06 | 37 |
| 2026-07 | 0 |
| 2026-08 | 25 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Retail peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Amazon | 962 | 67% |
| Walmart | 124 | 9% |
| Ikea | 67 | 5% |
| Aldi | 51 | 4% |
| EBay | 43 | 3% |
| Shopify | 39 | 3% |
| Lidl | 39 | 3% |
| Tesco | 35 | 2% |
| OLX | 35 | 2% |
| Target Corporation | 33 | 2% |
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