H&m
Fashion
Also written as: COS, Hennes & Mauritz, HM, H&M Home, & Other Stories
Data as of 4 Oct 2026
Markdown version
Markdown version
H&m was mentioned 30 times in 20 outlets across 9 countries over the last 12 months. 77% of that coverage was positive and 10% negative. 77% was editorial rather than PR or paid placement.
MENTIONS · 12M
30
37 all-time
OUTLETS · 12M
20
in 9 countries
AVG SENTIMENT
+0.558
EDITORIAL
77%
7 PR · 23 editorial
Recent coverage
Forget Reeds − H&M’s $19.99 Lava Stone Diffuser Turns Home Fragrancing Into a Stylish Scenting Ritual - Homes and Gardens
homesandgardens.com · INT · 31 Aug 2026 · positive
Hennes & Mauritz (OTCMKTS:HNNMY) Shares Gap Down - Time to Sell? - MarketBeat
marketbeat.com · INT · 28 Aug 2026 · negative
H&M moves ahead with its entry into Argentina, appoints a general manager to head the local operation - FashionNetwork USA
us.fashionnetwork.com · AR · 26 Aug 2026 · positive
Hennes & Mauritz AB (OTCMKTS:HNNMY) Sees Large Increase in Short Interest - MarketBeat
marketbeat.com · INT · 26 Aug 2026 · negative
RBC warns on German consumer weakness, cuts H&M and JD Sports forecasts - Yahoo Finance
finance.yahoo.com · DE · 25 Aug 2026 · positive
H&M designó a Martín Isabella como gerente general para la Argentina
lanacion.com.ar · AR · 24 Aug 2026 · neutral
A Kelly Wearstler and H&M Home Collection is On the Way - ELLE Canada Magazine
ellecanada.com · CA · 10 Aug 2026 · positive
I Waited Weeks for Zara's Elegant, Rich-Looking Blouse to Restock—Now It’s Back and Selling Fast - Who What Wear
whowhatwear.com · US · 6 Aug 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 0 |
| 2026-01 | 1 |
| 2026-02 | 3 |
| 2026-03 | 4 |
| 2026-04 | 5 |
| 2026-05 | 0 |
| 2026-06 | 4 |
| 2026-07 | 1 |
| 2026-08 | 12 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Fashion peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Nike | 392 | 34% |
| Adidas | 257 | 22% |
| Zara | 97 | 8% |
| New Balance | 89 | 8% |
| Chanel | 67 | 6% |
| Louis vuitton | 62 | 5% |
| Gucci | 52 | 5% |
| Linnet & Laursen | 50 | 4% |
| Prada | 45 | 4% |
| Puma | 36 | 3% |
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