Under Armour
Fashion
Data as of 4 Oct 2026
Markdown version
Markdown version
Under Armour was mentioned 29 times in 27 outlets across 7 countries over the last 12 months. 45% of that coverage was positive and 0% negative. 72% was editorial rather than PR or paid placement.
MENTIONS · 12M
29
30 all-time
OUTLETS · 12M
27
in 7 countries
AVG SENTIMENT
+0.316
EDITORIAL
72%
8 PR · 21 editorial
Recent coverage
SKIMS Enlists Supreme Veteran & Lemaire Designer Duo Exits Uniqlo U in This Week's Top Fashion News
hypebeast.com · INT · 28 Aug 2026 · positive
UL Solutions Opens Center of Excellence in Italy - Yahoo Finance
finance.yahoo.com · IT · 25 Aug 2026 · neutral
Under Armour上财季扭亏为盈，营收同比下降3%至11亿美元
luxe.co · INT · 11 Aug 2026 · positive
Inside the Footwear Battle on Football’s Biggest Stage
brandwatch.com · INT · 7 Aug 2026 · positive
adidas - statistics & facts - Statista
statista.com · JP · 3 Aug 2026 · neutral
4-star edge Jeremiah Figaro talks about Rutgers football, Greg Schiano - 247Sports
247sports.com · INT · 4 May 2026 · neutral
Hemmila Named Under Armour #HLGOLF Athlete of the Week - Oakland University Athletics
goldengrizzlies.com · INT · 26 Mar 2026 · positive
New Under Armour Jerseys Finally Arrive for QMJHL’s Saint John Sea Dogs - SportsLogos.Net News
news.sportslogos.net · INT · 26 Mar 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 0 |
| 2025-12 | 1 |
| 2026-01 | 0 |
| 2026-02 | 11 |
| 2026-03 | 11 |
| 2026-04 | 0 |
| 2026-05 | 1 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 5 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Fashion peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Nike | 392 | 34% |
| Adidas | 257 | 22% |
| Zara | 97 | 8% |
| New Balance | 89 | 8% |
| Chanel | 67 | 6% |
| Louis vuitton | 62 | 5% |
| Gucci | 52 | 5% |
| Linnet & Laursen | 50 | 4% |
| Prada | 45 | 4% |
| Puma | 36 | 3% |
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