Heineken
FMCG
Also written as: Amstel, Desperados, Heineken 0.0, Sol, Tiger Beer
Data as of 4 Oct 2026
Markdown version
Markdown version
Heineken was mentioned 102 times in 39 outlets across 17 countries over the last 12 months. 55% of that coverage was positive and 5% negative. 73% was editorial rather than PR or paid placement.
MENTIONS · 12M
102
114 all-time
OUTLETS · 12M
39
in 17 countries
AVG SENTIMENT
+0.358
EDITORIAL
73%
28 PR · 74 editorial
Recent coverage
Heineken N.V. reports the progress of transactions under its current share buyback programme - The Manila Times
manilatimes.net · PH · 31 Aug 2026 · positive
Heineken Holding N.V. reports transactions under its current share buyback programme - The Manila Times
manilatimes.net · PH · 31 Aug 2026 · positive
Heineken stock holds steady as short interest jumps 97.3% - AD HOC NEWS
ad-hoc-news.de · DE · 31 Aug 2026 · neutral
Heineken NV (OTCMKTS:HEINY) Short Interest Up 97.3% in August - MarketBeat
marketbeat.com · INT · 30 Aug 2026 · neutral
Miami votes to restore Hilario Candela's Marine Stadium
dezeen.com · INT · 25 Aug 2026 · positive
Smartband da Heineken dá match musical no Rock in Rio 2026
meioemensagem.com.br · BR · 21 Aug 2026 · positive
Home - The HEINEKEN Company
theheinekencompany.com · INT · 18 Aug 2026 · positive
Desperados (bière) — Wikipédia
fr.wikipedia.org · INT · 17 Aug 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 3 |
| 2026-01 | 4 |
| 2026-02 | 11 |
| 2026-03 | 9 |
| 2026-04 | 14 |
| 2026-05 | 9 |
| 2026-06 | 22 |
| 2026-07 | 3 |
| 2026-08 | 18 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among FMCG peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Coca-cola | 205 | 21% |
| Pepsico | 181 | 19% |
| Unilever | 107 | 11% |
| Heineken | 102 | 11% |
| Procter & gamble | 86 | 9% |
| Ab inbev | 61 | 6% |
| P&g | 61 | 6% |
| Budweiser | 60 | 6% |
| Cocacola | 53 | 6% |
| Nestle | 41 | 4% |
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