Unilever
FMCG
Also written as: Axe, Ben & Jerry's, Comfort, Dove, Hellmann's, Knorr, Lipton, Lynx
Data as of 4 Oct 2026
Markdown version
Markdown version
Unilever was mentioned 107 times in 51 outlets across 12 countries over the last 12 months. 47% of that coverage was positive and 16% negative. 87% was editorial rather than PR or paid placement.
MENTIONS · 12M
107
129 all-time
OUTLETS · 12M
51
in 12 countries
AVG SENTIMENT
+0.198
EDITORIAL
87%
14 PR · 93 editorial
Recent coverage
Dove Reunites With Charli xcx For ‘Music, Fashion, Film’ Tour Hot Seats Campaign - That Eric Alper
thatericalper.com · INT · 1 Sep 2026 · positive
Dove Reunites With Charli xcx For ‘Music, Fashion, Film’ Tour Hot Seats Campaign - That Eric Alper
thatericalper.com · INT · 1 Sep 2026 · positive
Colman’s Mustard for sale ahead of Unilever-McCormick merger - Scottish Local Retailer
slrmag.co.uk · GB · 31 Aug 2026 · neutral
Ben & Jerry's Adds Three Independent Directors Amid Governance Restructuring | 2026 - News and Statistics - IndexBox
indexbox.io · INT · 31 Aug 2026 · negative
Ben & Jerry's Adds Three Independent Directors Amid Governance Restructuring | 2026 - News and Statistics - IndexBox
indexbox.io · INT · 31 Aug 2026 · positive
Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider
businessinsider.com · US · 31 Aug 2026 · positive
Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider
businessinsider.com · US · 31 Aug 2026 · neutral
Axe is betting Gen Z is ready for a whiff of Y2K - Business Insider
businessinsider.com · US · 31 Aug 2026 · neutral
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 4 |
| 2025-12 | 4 |
| 2026-01 | 1 |
| 2026-02 | 10 |
| 2026-03 | 8 |
| 2026-04 | 6 |
| 2026-05 | 13 |
| 2026-06 | 14 |
| 2026-07 | 12 |
| 2026-08 | 33 |
| 2026-09 | 2 |
| 2026-10 | 0 |
Share of voice among FMCG peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Coca-cola | 205 | 21% |
| Pepsico | 181 | 19% |
| Unilever | 107 | 11% |
| Heineken | 102 | 11% |
| Procter & gamble | 86 | 9% |
| Ab inbev | 61 | 6% |
| P&g | 61 | 6% |
| Budweiser | 60 | 6% |
| Cocacola | 53 | 6% |
| Nestle | 41 | 4% |
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