Fragrance
9 brands
Data as of 1 Oct 2026
Markdown version
Markdown version
The three most-covered Fragrance brands carried 65% of the sector's 85 catalog mentions over the last 12 months.
Share of voice · 12m (area = mentions, colour = sentiment)
| Brand | Mentions | Share | Avg sentiment | PR |
|---|---|---|---|---|
| Lancôme | 21 | 25% | +0.621 | 57% |
| Hugo Boss | 17 | 20% | +0.265 | 35% |
| Guerlain | 17 | 20% | +0.535 | 41% |
| Thierry Mugler | 8 | 9% | 0% | |
| JD Jeffrey Dame Fragrance | 8 | 9% | 25% | |
| Dior Parfums | 5 | 6% | 60% | |
| Jo malone | 3 | 4% | 33% | |
| Jo Malone London | 3 | 4% | 33% | |
| Memo Paris | 3 | 4% | 0% |