Guerlain
Fragrance
Data as of 4 Oct 2026
Markdown version
Markdown version
Guerlain was mentioned 17 times in 15 outlets across 5 countries over the last 12 months. 71% of that coverage was positive and 0% negative. 59% was editorial rather than PR or paid placement.
MENTIONS · 12M
17
18 all-time
OUTLETS · 12M
15
in 5 countries
AVG SENTIMENT
+0.535
EDITORIAL
59%
7 PR · 10 editorial
Recent coverage
Guerlain y L’Heure Bleue ponen sobre la mesa el nuevo papel del packaging en la estrategia de marca
merca20.com · INT · 28 Aug 2026 · positive
A viral perfume inspired Guerlain’s first paid influencer campaign - glossy.co
glossy.co · INT · 24 Apr 2026 · positive
Becon les Bruyères : Guide complet sur la Gare et le Quartier
toulon-clubnautiquemarine.fr · FR · 26 Mar 2026 · neutral
Arta de a calatori: Orient Express si Guerlain creeaza un nou univers al wellness-ului
kaila.ro · RO · 26 Mar 2026 · positive
Inside the Waldorf Astoria’s posh new Guerlain spa and boutique - New York Post
nypost.com · US · 25 Mar 2026 · positive
Orient Express and Guerlain unveil an unprecedented odyssey into the Art of Wellness - LVMH
lvmh.com · INT · 20 Mar 2026 · positive
Desert glow: Guerlain reveals limited-edition Terracotta Golden Dunes inspired by Morocco - Moodie Davitt Report
moodiedavittreport.com · MA · 17 Mar 2026 · positive
Guerlain Unveils Lifestyle Collection - Happi | Household And Personal Products Industry
happi.com · INT · 9 Mar 2026 · positive
Coverage over time · mentions per month
Mentions per month as a table
| Month | Mentions |
|---|---|
| 2025-11 | 3 |
| 2025-12 | 0 |
| 2026-01 | 3 |
| 2026-02 | 2 |
| 2026-03 | 6 |
| 2026-04 | 1 |
| 2026-05 | 0 |
| 2026-06 | 0 |
| 2026-07 | 0 |
| 2026-08 | 1 |
| 2026-09 | 0 |
| 2026-10 | 0 |
Share of voice among Fragrance peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Lancôme | 21 | 25% |
| Hugo Boss | 17 | 20% |
| Guerlain | 17 | 20% |
| Thierry Mugler | 8 | 9% |
| JD Jeffrey Dame Fragrance | 8 | 9% |
| Dior Parfums | 5 | 6% |
| Jo malone | 3 | 4% |
| Jo Malone London | 3 | 4% |
| Memo Paris | 3 | 4% |
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