Hugo Boss
Fragrance
Data as of 4 Oct 2026
Markdown version
Markdown version
Hugo Boss was mentioned 17 times in 12 outlets across 5 countries over the last 12 months. 41% of that coverage was positive and 6% negative. 65% was editorial rather than PR or paid placement.
MENTIONS · 12M
17
17 all-time
OUTLETS · 12M
12
in 5 countries
AVG SENTIMENT
+0.265
EDITORIAL
65%
6 PR · 11 editorial
Recent coverage
Must Read: Proenza Schouler Unveils Rachel Scott's First Fall 2026 Campaign, Coty's Q4 Sales Rise by 1%
fashionista.com · US · 20 Aug 2026 · neutral
收购要约到期，英国时尚零售集团 Frasers 对 Hugo Boss 公司的持股比例升至47.89%
luxe.co · INT · 19 Aug 2026 · neutral
Must Read: Marc Jacobs Covers 'Vanity Fair,' Céline Dion Fronts 'Harper's Bazaar'
fashionista.com · US · 18 Aug 2026 · neutral
Badehosen-Alarm bei Breuninger: Hunderte Top-Marken jetzt knallhart reduziert
express.de · DE · 16 Aug 2026 · neutral
Rossmann ma dzisiaj perfumy Hugo Boss za darmo. Takie prezenty lubimy - BOOP.PL
boop.pl · PL · 16 Aug 2026 · positive
DAVID BECKHAM BRINGS BOSS BY BECKHAM SPRING/SUMMER 2026 TO BERLIN - HUGO BOSS Group
group.hugoboss.com · DE · 27 Mar 2026 · positive
HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution - TradingView
tradingview.com · DE · 26 Mar 2026 · neutral
Hugo Boss - H-Umauro - 50560476 - 450 Light pastel blue
uniquemode.nl · NL · 26 Mar 2026 · neutral
Share of voice among Fragrance peers · 12m
| Brand | Mentions | Share |
|---|---|---|
| Lancôme | 21 | 25% |
| Hugo Boss | 17 | 20% |
| Guerlain | 17 | 20% |
| Thierry Mugler | 8 | 9% |
| JD Jeffrey Dame Fragrance | 8 | 9% |
| Dior Parfums | 5 | 6% |
| Jo malone | 3 | 4% |
| Jo Malone London | 3 | 4% |
| Memo Paris | 3 | 4% |
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